Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video today than they were a year earlier and 65% say they have visited a vendor's website after watching a work-related video, according to a survey from Forbes Insights.

Work-related video is driving other actions among surveyed senior execs, such as conducting online searches (53%) and making purchases (42%).

59% of senior execs agree that if both text and video are available on the same topic on the same page, they prefer to watch the video, with 47% citing three to five minutes as the optimal length of work-related video.

 

New study says the majority of business executives prefer watching a video over reading text if they are on the same page

42% have made business purchases after watching a video.

83% are watching more video than they were a year ago!

65% have visited a vendors website after watching a video! 

 

Top Advertisers use YouTube.

Kia spent 1/3 of its advertising budget for new Sportage on Internet video

5. 56% of respondents see online video more effective than other forms of advertising

6. 83% feel they’re getting more value from online video spend now as compared to last year

More People watching video

2010- 68% increase in video views on Youtube.

http://website101.com/statistics/internet-stats-video-stats-social-media-usage-traffic-email/

1.73 Billion Internet Users (September 2009)

82% of US Internet users watch videos online

A January 2010 survey showed 206,741,990 sites active online.

http://www.comscore.com/Press_Events/Press_Releases/2010/11/comScore_Releases_October_2010_U.S._Online_Video_Rankings

OCTOBER 2010

175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month.

# 84.1 percent of the U.S. Internet audience viewed online video.

# The duration of the average online content video was 5.0 minutes.