Best 30 Guerilla Marketing Campaigns

Need help branding your business or with logo design? We’re leading logo designers in New York and Toronto. Guerilla marketing captivates viewers’ attention like no other form of marketing can by using innovative and unconventional strategies. Consumer interest has waned in the traditional channels of advertising primarily because the content is predictable and boring. The name of this particular type of publicity comes from Jay Conrad Levinson’s 1984 book of the same name. Wildly popular because of its fresh and daring content, guerilla marketing is most often used in large cities such as New York, Tokyo, and Toronto among others.

Seeking Emotional Response

Guerilla marketing connects with potential consumers in ways that get them to remember the advertised products or services in enticingly new and interesting ways. This type of advertising often causes very physical responses in viewers including everything from smiles and laughter to standing slack jawed staring at the advertisement. Always clever, often large and over the top these publicity strategies often trigger a delightful surprise and shock in the viewer that makes them talk about the ad they saw as well as purchase the product.

Guerrilla Marketers’ Surprising Ideas

Consumers are starved for new and unconventional types of content and the quirky, high impact visuals of this strategy do not disappoint. Often highly affordable, this type of publicity can be a real game-changer for small businesses that allows them to compete and win against big business. The lasting impressions that this creative strategy leaves in the consumer’s mind drives up word of mouth and can even lead to consumers sharing images of the ad on social media for further free exposure.

Take A Look For Yourself

Words simply cannot conceptualize the appeal of guerrilla marketing. Explore the photo gallery below and discover for yourself the delight and lasting impression these ads can leave on you. From strikingly visual to unconventionally leaving literal impressions of product names on potential consumers these images can inspire endless ideas for your business.