Over the last few years, social media has changed the way that individuals share information, buy products or services, communicate and play games. Social media has also assisted organizations connect with existing clients alongside adding new clients to utilize services and products.
Social media is one of the driving forces of business in today’s economic climate. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
According to a recent study, 72% American persons use social networking websites. The study discover that 37% of social network users surveyed use social media websites to research services, products and brands before buying an item.
In 2013, about 86% of advertisers said that social media was very essential for their organizations. The very next year that number increases to 92%. Facebook with nearly 1.5 billion active users is on the top of the social networking websites. About 23% of internet users are active on Twitter and about 28% adult users are active on LinkedIn.
These statics should force every entrepreneur to contemplate how social media advertising can profit them.
Few of the benefits of social media that entrepreneurs need to comprehend are as follows:
- Build Brand Awareness
One of the main advantages of social media advertising is building brand awareness. Social media is a decent way to introduce users to a brand. Social media permits your clients to communicate and connect with your organization.
- Attracting More Customers
Social media is also a decent way to attract new customers. Every single post you create on a social media platform is open new doors for clients to convert. You can attract more clients by making useful and attractive posts.
- Higher Conversion Rates
Social media helps in increasing the conversion rate. The more active you are on social media, the more the chances to get new potential clients.
The most evident opportunity that social media provides, is to produce income. This can be accomplished through advertising your products or services and also by creating a community on the social media channels.
Some businesses also use social media to post and market job vacancies. LinkedIn is one of Job networking sites, dedicated to the employment network and can assist you use social networks to enroll talented individuals.
- Impact your organic search results
The social media advertising also helps in increasing the organic search engine visibility of the business, because social media channels spread the information about the brand and which in return increase the organic searched for that particular brand.
If used wisely, social media can assist you boost brand awareness, increase your search rankings, build engaging online personality, provide better client service, generate new business opportunities, build connections etc.
If you are still not using social media, we recommend you start using social media and begin profiting from social media.