Purchasing a logo design and choosing a logo design company can be a very daunting task. Often it’s the small business startup, which already has a lot on its plate, that finds itself in desperate need of a logo design. You’ll ask yourself many questions, some of which will be: “How much does logo design cost?” “How do I find a logo designer?” “How does the logo design process work?” You can make the logo purchasing process easier on yourself by developing a budget, getting educated, and beng prepared to educate.
There is no easy answer to the question; “how much does logo design cost?“. The direct answer is anywhere from $100 to $12,000 to even more. Your logo will be the visual identity of your company’s brand, so you should spend as much as you possibly can. That being said, you’ll still need to make a budget. Keep in mind that you’re not just purchasing the logo design itself. The price also includes how many different logos you get to choose from and how many revisions you will get to look at before you have to choose.
You’ll need to get educated about logo design, as well as specific logo designers, and logo design companies. Googe what logos have and haven’t worked for other businesses within your industry. Visit all the logo designer and logo design company websites that you possibly can. Each one of those web sites should have a page that displays their work. If they don’t have a page that displays their work, move on. If you like their work and feel it will benefit your company, it’s time to reach out and ask for a quote.
When you reach out for a quote, you should be prepared to educate your logo designer about your company, and brand identity. You should be prepared to talk a lot about your company, your products and services, your mission statement, your goals, company culture, and your brand development strategy. All this information is what your logo designer will distill into the creation of your logo. This is not the time to be shy, be prepared to talk, answer questions, and get as much information out as possible.
Purchasing a logo design that is going to last you for years can be in high-pressure situation for a lot of business owners. If you make a budget, educate yourself about logo design and are prepare to talk about your company at length, you’ll be in a much better purchasing position. Remember, the educated and prepared consumer always gets the best deals. If you have questions about logo design feel free to contact our expert logo designers here at Thought Media. We’ll be happy to answer all of your questions and provide you with a quote for your logo design.