Avoid These Three Logo Design Pitfalls

When you start your search for a logo design and you’re wondering how much does logo design cost, there’s one thing you know for sure: you want to get the most for your money. Purchasing a logo design can be a daunting task. You’re under pressure to choose the one, perfect, single item that’s going to represent your company for the next several years. There are so many traps to fall into, such as not communicating with your logo designer, not doing enough research, and hating your logo. Avoiding these three pitfalls will make your logo design purchase much less stressful.

When searching for a logo designer make sure you choose one with whom you can communicate. You’ll need to be able to discuss many financial items with him such as how many versions of the logo will you get to preview as well as how many revisions your logo can receive.  You also need to feel comfortable with communicating with your logo designer because you’ll need to convey the essence of your company’s mission, culture, as well as its products and services. Not enough communication will lead you to ugly financial surprises and a logo design that does not reflect your company.

Don’t make the mistake of leaving all the research to your logo design firm. While they may be the experts at logo design, you’re the expert on your company. Make sure you’re educated on what type of logo designs have and have not worked for your type of business. This way, when you’re offered your final proofs, you’ll be able to make a wise choice.

Don’t purchase a logo design that you hate. While you should be prepared to offer some leeway to your logo design professional, purchasing one that you absolutely hate will cause you problems for years. Your logo design is meant to be displayed everywhere from your company letterhead to your social media. If you hate your logo design, you’re not going to want to use it, and that does you no good.

Purchasing a logo design is only as stressful as you allow it to be. Make sure that you love the logo design that you purchase. Only hire a logo designer if you can communicate with them confidently. Make sure to do your own research on logos. If you have any questions feel free to call our expert logo designers here at Thought Media. We’ll be glad to answer all of your questions and take care of all of your logo design needs.