Spring has finally sprung and now it’s time to spruce up your ecommerce website design for summer sales! With the nice weather finally here, consumers want to spend their leisure time outside. Consumer’s still love a good summertime sale, so an online web store (accessible from even the beach!) is their go-to for a discretionary spending fix. Get your ecommerce website design ready by taking advantage of your maintenance contract, updating your graphics, and reorganizing your product lists.
If you have a custom built e-commerce web design, and you should, you can take advantage of your maintenance and support contract. Month to month service providers rarely offer maintenance and support even though it’s necessary to keep your e-commerce web design running in tip top shape. Before you begin your summer upgrades, you’ll want to be sure that your website is in perfect health, including Heartbleed security fixes and new passwords. Have your e-commerce web designer make sure all necessary updates have been completed on all of your online web store’s software.
Next on your spring sprucing to-do list is up dating the look of your ecommerce website design to reflect summery sales fun. Some fun sunshine or beach graphics or images are sure to catch the eye, and wallet, of your viewers. This is an ideal time to consider adding something new and seasonal with summer fun animations or introductory content narration. Some eye popping graphic calls-to-action can encourage your viewers to take their purchases to your checkout page.
Along with your summer sales fun updates, make sure to do a little reorganizing of your products listings. When things are always in the same place in your online web store, viewers won’t look at anything new. However, when you rearrange where things are, viewers have to pay more attention to find what they’re looking for and thus, are more likely to spot something new that they just “must have”. This is a marketing strategy that works very well in brick-and-mortar stores, such as grocery stores. However, there’s no reason why you can’t use it in your online web store and receive the same benefits.
Consumers love the new and improved. The summer sale season is the perfect time to offer your viewers a summer-y version of your e-commerce web design. This is the time to take advantage of your maintenance and support contract, make sure everything’s in ship shape, spruce up your images and graphics, and reorganize your layout. If you do this, the odds are good you’ll set yourself up for a 1-2-3 knock out punch of summer sales windfall. If you have any questions, feel free to contact our e-commerce web design and maintenance and support experts here at Thought Media. We’ll answer your questions and assist you with all your online web store’s needs.