The competition on the Internet for the attention of billions of users is getting fiercer by the day. With competitors from just about every possible side, it’s probably safe to say that getting just a very tiny fraction of those users to give your website and the products and services that it’s offering the time of day is not getting any easier.
However, that doesn’t mean that doing business online is an exercise in futility. You may be struggling, but you can still get the visibility you need to make your website a success by embarking on an SEO marketing campaign.
As we know it today, SEO or search engine optimization is one of the most effective marketing tools out there. As long as it’s conceived and run well, an SEO marketing campaign can turn your business around and give you an advantage over your competition.
Unfortunately, some entrepreneurs think SEO is nothing more than a waste of time, money, and effort, their opinion undoubtedly fueled in part by stories of other businesses who have tried it with less than reputable SEO companies and failed.
They couldn’t be more wrong though, as a good SEO marketing campaign can benefit businesses big and small, successful and struggling alike. Here are some of the compelling reasons why a struggling business can use a good SEO marketing campaign to bounce back.
SEO works and works well
A website with a good design and useful, relevant, and engaging content always has a chance to succeed with SEO, although that success could take some time. After all, instant SEO success is nothing more than a myth propagated by less-than-reputable individuals and companies that provide SEO services.
For SEO to yield positive results for your website, you need to be patient, as even the best-executed SEO marketing campaign may take months before it accomplishes its mission. Just work on your SEO marketing campaign now, and you will see more traffic, higher rankings, more leads, and eventually, more conversions.
The competition does SEO too
Do you want to make sure that your competitors are running SEO campaigns as well? All you have to do is run a Google search for something in your industry, and check the top of the search results and see who’s right there. If everyone in your niche is there and you’re not, then you’re missing out. Getting an SEO marketing up and running would be imperative to help you catch up. If you’re at the top, then an SEO campaign can help you stay there for as long as you can.
The beauty of SEO is that it gives everyone a chance to rank higher than all their competitors. Every webmaster can improve their SEO and their rankings by doing things such as improving page load speed, making navigation easier, and posting content that is unmistakably high-quality, useful, and relevant.
SEO enhances brand recognition
Ranking high in the search engine results pages or SERPs makes your brand more visible, and therefore more recognizable. Running an SEO marketing campaign can help you achieve that, and more.
The whole world is on the Internet
There are billions of Internet users the world over. Every single one of them is always looking for something online, be it a certain product, a specific service, or plain and straightforward information. With your SEO marketing efforts, users will eventually stumble onto your website and give you the traffic, leads, and conversions you need to achieve your business goals.
And if you run a local SEO campaign, you stand a good chance of seeing your engagement, traffic, and conversions rise. Since local SEO is primarily designed to optimize your site for a specific town, city, region, and even state, the chances of search engine users finding you quickly are so much better. The faster people find your business, the closer they would be to entering into a transaction with you.
Add that to the seemingly unstoppable and exponential growth of mobile users who search for just about anything online using their smartphones and tablets, and we can say that local SEO now plays a crucial role in helping businesses—particularly small and medium-sized ones—succeed.
SEO can be a long-term strategy
When a business does SEO, it can expect significant results within the first year and can hope to maintain that optimal ranking for six months or more. And by committing more time, effort, and budget to its SEO, a business can remain a top dog in its niche for years to come. It’s also best to follow whatever changes Google and other search engines make, as well as keep a close eye on the SEO strategies of the competition.
SEO is affordable
Everyone knows that marketing campaigns run by traditional ad agencies on mainstream media cost an arm and a leg. SEO marketing campaigns, on the other hand, are relatively more affordable in the grand scheme of things.
On top of its affordability, a well-implemented SEO campaign is also more cost-effective, as it can be shaped to fit your business’ needs and your budget.
SEO is here to stay
Naysayers have been saying that SEO is dead, and they have been saying that for many years now. Yet SEO is still here, and it isn’t likely to go away. As long as search engines continue to exist and remain a way of life just like it is today, SEO is only going to grow in importance for the foreseeable future. Its techniques will continue to evolve, and businesses who are in the optimization game will continue to adapt to keep their rankings in the search engine results pages.
People will keep using search engines, and you will want them to find your business via Google and company.
Struggling businesses need not stay that way, not when SEO is there to help. Embark on an SEO marketing campaign now, and watch it help your business thrive in the face of stiffening competition.