With the rapid advancements in the technological arena, digital marketing has become a crucial requisite for businesses. An animated explainer video is one of the best options for digital marketing. Online video watching is on the rise. Statistics show that online video consumption has been on the rise in the last few years and will continue to grow in the near future. Online video watching grew at a rate of 32% between the years 2017 and 2022. In 2022, an average person spent 67 minutes a day on video watching. It is estimated that the numbers will increase from 67 to 84 in the year 2024 and 100 minutes a day by 2025.
Video Consumption Statistics:
In recent years, videos have become one of the key tools for marketing for business websites, landing pages, and social media channels. It is predicted that almost $45 billion will be spent on video ads this year and the number will increase to $61 billion by the year 2025. With the increase in internet traffic and the audience’s inclination towards videos, 84% of businesses use videos as a source of marketing, a staggering 63% increase from last year. It is also forecasted that by 2026 82% of consumer traffic will come from videos. These statistics are evidence of how important animated video production is for effective and efficient marketing.
Viewer Retention Time:
Viewer retention time corresponds to the average amount of time a viewer spends on a website or a video. The average retention time of a visitor on a site is 2 minutes, retaining the visitor’s attention in this short span can be difficult. The use of videos can effectively increase the retention time of the visitor, to do so the first 15 seconds of the video must be engaging and attractive enough. A good video production company can aid in creating videos that can help increase the retention time of the viewer.
Videos can be an effective tool to explain the features of a product. A product explainer video can give the audience a visual representation of the product and increase their trust in the company’s products. It can efficiently and quickly explain the features of the product and whatever it offers, attracting the customer in a limited amount of time. A service explainer video can also be used to introduce the services offered by a company to the audience. It can clearly explain the services offered by a company in understandable terms.
A video production company with the help of professionals can help create a stellar video that will attract the audience and retain their attention. An explainer video company can create an engaging video that will explain all the characteristics of the product or the services a company provides. In metropolitan cities like New York, Toronto, California, etc. videos are a sought-after tool for marketing. Explainer video Toronto or explainer video New York made keeping in mind the likes and dislikes of people living in these cities can be an especially effective tool for marketing in the said cities.
Thought Media; Animated Video Services:
Thought Media is a leading animated video company producing high quality and high converting videos for clients all over the world. Reach out now to have a look at the services Thought Media provides to its clients! 1 (800) 916 3864.