When creating your online web store, you want a design that’s going to attract customers and keep them coming back for more. Consumers have more choices than ever before, and competition for online sales is steep. When creating or purchasing your e-commerce web design, you need to think creatively, innovatively, and out of the box. You need an ecommerce web design thats going to be fun for your consumer, as well as fast and functional.
Nothing screams fun more than bright colors, and you’ll want to be sure that they are included in your overall ecommerce website design colour theme. Humans tend to be visual creatures, and bright, fun, colours will catch and keep your consumers eyes riveted to your page. Changing your header logo to fit a current holiday or season is another fun way to engage your customers and keep them coming back to see what’s new. A little bit of animation, such as logos that move, can also delight your consumers.
While it’s important that your e-commerce web design be fun, make sure that it doesn’t take away from your loading speed. Keep those animations small and simple so that they load quickly. Nothing will lose a consumer’s interest faster than a slow loading web page. As an added bonus, search engines favor e-commerce web designs that load quickly, and will rank them higher on the search engine results page. Keep both your consumers as well as Google happy with a fast loading e-commerce web design.
It’s also important to balance the element of fun with the element of functional with your ecommerce website design. If you have too much fun with fonts, consumers may not be able to read or understand your navigational bar. Websites that have used alternate words and icons for pages such as “home” and “contact us” have met with consumer confusion and lower sales. As always, make sure all your links work and go to the correct pages. Directing consumers to the wrong pages, especially away from purchase pages, can cost you sales. Conversely, functional links will help you with your SEO, SEM, and search engine rankings.
When purchasing or creating your e-commerce web design, remember these three “Fs”: Fun, Functional and Fast. Attract consumers with the fun, and keep them coming back with the functional and the fast. If you have any questions about e-commerce web design feel free to contact our experts here at Thought Media. We’ll be glad to help you with all of your e-commerce and online webstore needs.