Graphic designers are visual communicators, often creating visuals by hand or using computers. Our Toronto graphic designers, for example, inspire and communicate to our client’s consumers by using physical and virtual art that creates a response. The end goal of every graphic designer is to highlight the brand, product, or service for which he/she is working. A graphic designer is a good communicator, problem-solver and a visual thinker. Our graphic designers in New York also use a variety of media to communicate a particular idea, and use it in promotions or ads to increase sales of Thought Media clients.
What Does Graphic Design Entail?
Before we examine the 3 hacks for graphic designers working with print advertising, let’s examine what different areas of design include. Graphic design includes many services. These services can be divided into six major types. These types are further divided into many other products as noted below.
- Logo and branding
- Web design services
- Printing services
- Graphic design services
- Merchandise services
- Art services
These services can be divided into other services as follows:
Logo and branding includes the below services which also fall under the sub-heading of ‘Corporate Identity’.
- Business card design
- Logo design
- Label design
- Stationery design
- Letterhead design
- Billboard design
- Car wrap design
Web Design Services
These services consist of:
- Mobile and web based App design
- Banner Ad design
- Icon design
- Blogger design
- E-commerce design including funnels
- Newsletter design
- Prestashop design
- Shopify design
- Weebly design
- Landing Page design and many more.
Print Design Services
These services are linked with door to door advertisement of the brand. They include:
- Flyer design
- Postcard design
- Brochure design
- Envelope design
- Sticker design
- Resume design etc.
Graphic Design Services
These services consist of:
- 3D design
- PowerPoint design
- Photoshop design
- Podcast design
Merchandise Design Services
These services include the below as few examples, because this category is so broad! We at Thought Media design for just about anything! We’ve even made a full Race Car decal wrap for an event! 🙂
- Promotional product design
- T-shirt design
- Cup and mug design
- Bag design
- Apparel design
These services can be divided into:
- Card design
- Book cover design
- Greeting card design
- Invitation design
- Tattoo design
- Character design and illustration
Marketing and Advertising Graphic Designs
When it comes to marketing of a brand the type of graphic designing helps a lot! Print advertising design is a combination of marketing in theory and design in practice. There are many fields of design, some mentioned below.
- Big print items such as posters and billboard
- Icons and pictogram
- Tradeshow and event design
- A print advertisement such as a brochure, flyers, etc.
3 Things Graphic Designers Are Not Considering
A graphic designer is often not considering the following ‘3 Hacks’ to graphic design, and this may be due to the lack of marketing theory but still having excellent graphic design execution. These overlooked ‘Hacks’ can still lead to a great design, but what will truly make the design amazing is considering the following.
Psychology of Colors
Many designers do not follow the psychology of the colors. Readers and onlookers are attracted to different colors according to their nature. Different colors are suitable for a different types of people. Colors are a mode of expressing feelings. Different colors have different emotions. Such as:
- Yellow is for optimism
- Orange shows friendly
- Red means excitement and bold
- Purple stands for creative
- Blue means trust
- Green color shows peace
- Grey color has balance and calm emotions
This scheme should be in the mind of the designer to make an impressive design. The color used in the design of advertisement should be according to the emotions of the people. The people see the colors in the ad of the brand and perceive about the personality of the brand. Keep in mind that do the color selection for your brand according to the sex. It depends that either your brand is for males or females. Mostly the judgement of the product is made by seeing the color of the advertisement of the product. The designers do not follow this psychology of colors and the product does not get a proper response. The human mind consists of small neurons to perceive the color their eyes see. The brain is working accordingly and making most of the decisions by looking at the boards and the flyers of the brand.
Location and Placement of the Advertisement Design
Many graphic designers just focus on making the advertisement design, or marketing material and want money. It is not their headache or concern if the brand is getting a great response to the design or not. They should instead consider the audience who has to view the design (the audience demographic), and their psychology. It is an important factor. Working efficiently and sincerely requires that a designer should be aware of the fact that if the design will not be up to the mark then the brand will not be promoted optimally.
Guerilla Marketing Design
Should a designer have the opportunity to work on guerilla marketing campaigns it’s a great way to express a brand creatively through unique street level advertising, that requires many elements of design. It is a type of publicity technique to promote the brand in a unique way which stands out from the competition and typical way of advertising. In this method, the brand tries to make direct contact with the customer in a memorable way and creates some form of emotion. The ads are creative and often cause passersby to take photo, video, and share it on platforms like WhatsApp, Facebook, SnapChat, Instagram and more! This allows the post to go viral on social media which is excellent added marketing. In this way, people visit the brands website, or storefront, or whatever the campaign objective dictates. It is very much different from the traditional method of advertisement you will see on a daily basis. We at Thought Media often pitch this technique to our clients.
For example, in areas in Toronto and New York, people travel by foot through the city streets (and underground) a lot. Our Toronto graphic designers consider this factor whenever creating an advertisement design concept and having known the placement of the ad. The design should be made according to the targeted audience. In this case, the placement should be kept in mind. A graphic design company Toronto and New York businesses need is one which understands the city streets and traffic flow (drops ‘Thought Media’ name). This understanding grants record of the type of visitors of every place so guerilla marketing, or traditional advertising is designed according to the visitors of that particular route. In this way, the name of the brand will be in front of the maximum number of people in the most optimal way.
An Advertisement Should Be A Memorable Experience
A graphic designer should make an ad so that people don’t just view it, but experience it. The designer should be thoughtful enough that he should not try to force a good design with the mind, but feel it with the heart. This creates an experience for anyone viewing the ad. Great designers don’t just consider color scheme, but the overall impression of the advertisement. The design of the advertisement should be eye-catching and thought provoking to ensure the viewer remembers it. The colors used should be close to the emotions of the prospect customer or those that will be seeing the ad. Consumers (perhaps unknowingly) want to see emotions, love, and care in everything. A skilled graphic design company in Toronto should be good enough to perceive the viewpoint of the audience. He should be able to visualize the feeling in the design. The way he will express the brand matters a lot. The colorful and attractive things which a person sees remain in his mind for a longer time.
A well-designed advertisement can yield massive results in terms of improving brand identity, product/service reputation, and increasing the overall growth of a business. Want to discuss how Thought Media can help with your existing graphic design projects such as advertisement design? Call today for a free quote! 1 (800) 916 3864.